Halo Fitness a state-of-the-art retail center for wellness that is home to eight independent businesses working together to create a culture of healthy living. Halo needed a bold logo and visual identity to break through the crowded health and wellness market.

To visually represent the cooperative spirit of Halo Fitness, the design centers around a vibrant color wheel. Each distinct slice or hue within the wheel corresponds to one of the independent businesses operating under the Halo roof. It serves as a visual umbrella, seamlessly anchoring separate studio partners—each possessing their own preexisting logos and sub-brands—under a singular, cohesive identity.